Shopee affiliate in Vietnam: a clear guide for beginners

Shopee Affiliate is Shopee's affiliate programme: you share products using your own tracked link, and when someone buys through it and the order is valid, you earn a commission under the programme's rules. This guide walks through how Shopee affiliate works in Vietnam in six steps, with the mistakes beginners make most. We make no income promises: some people take months to get a first sale, and some never do.

What Shopee affiliate is and who can join

You need no stock and no packing. Your job is to create content that helps people choose the right product. Most affiliates already have a channel: a social profile, a chat group, a short-video account, a website or a blog. The exact requirements, such as age, ID documents, bank account and tax details, are set by Shopee and can change, so read the latest terms on the official site before you apply.

If you are a foreigner living in Vietnam, note that the Vietnamese programme usually needs payout details in Vietnam. Check whether your documents are accepted, and ask Shopee's support team if anything is unclear rather than guessing. Rules for the programme in your home country may be completely different.

Six steps to get started

1. Use a Shopee account in your own name with accurate details.
2. Go to the official Shopee Affiliate site, apply and describe the channel you will use.
3. Wait for approval under Shopee's process.
4. Once approved, use the programme's link tool to create a link for each product.
5. Place links inside content that gives a real reason to buy: comparisons, hands-on tests, buying guides.
6. Track clicks and orders in the dashboard and keep doing what works.

Choosing a niche: narrow, with real buyers

A good niche is something you understand, where people hesitate before buying, and where plenty of products have genuine reviews. Examples include creator gear, cat supplies or skincare for oily skin. Avoid jumping between categories; viewers will not remember what you are about. As a foreigner you may have an edge in niches where English-speaking expats in Vietnam struggle to find good advice.

Content that sells, not just links

Buyers need a reason. A 30-second clip showing a product in use persuades more than ten posts that are only links. The picture must be steady and the sound clear; a tripod or phone stand and a microphone are the two purchases worth making first. Not sure which to buy? Try the creator kit finder.

Write and speak the way your audience does. If you make content in English for other foreigners, explain the things locals take for granted: how cash on delivery works, how returns work and how to read Vietnamese sizing.

Mistakes that make beginners quit

• Picking products only for a high commission without reading reviews.
• Overstating what a product does or promising results it cannot deliver.
• Dumping links into groups, which gets you blocked and costs trust.
• Never rechecking links after a product sells out or changes price.
• Giving up after two weeks without a sale.

Be open with your audience that your links are affiliate links, in line with the platform's rules and advertising law. Trust is the only asset that keeps working for you month after month.

What to do in your first week

On Monday, pick five products in your niche and read their one-star and five-star reviews. On Tuesday, write or film a comparison of the two strongest options. On Wednesday, make a short hands-on video. On Thursday, answer viewer questions. On Friday, recheck every link, price and stock level. At the weekend, look at your clicks and note which content people cared about, then make more of it.